Friday, September 24, 2004

Advertisers Beware: Blog-Fortified "Copy Cops" at Your Doorstep

Link - Blog and bloggers have made a huge mark in 2004, and this should give every major marketer and advertiser pause for deep reflection. Bloggers gave Howard Dean's campaign early, unexpected momentum. They fanned the flames of the Iraqi prison crisis with rapid distribution of photos, especially the most controversial ones. They catapulted into the mainstream Burger King's "Viral Chicken" campaign, as well as the controversial "Swift Boat Veteran for Truth" anti-Kerry video. More recently, blogs have showcased new and promising ways for brands like Microsoft, Nike, Nokia, Sun, and HP to reach out to consumers and other stakeholders.

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