Tuesday, September 28, 2004

BrandCameo tracking product placements in movies

Link - Brandchannel recently launched Brandcameo, a new service that tracks product placements in new movies -- as well as films dating back two years. It's an interesting inside look at what movies might move what products -- and there are some interesting trivial highlights: Cap'n Crunch got placed in the Butterfly Effect, while Lucky Charms made Kill Bill Vol. 2.

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