Wednesday, February 09, 2005

Anheuser-Busch Thank You commercial with troops

Most everyone I've read agrees this was a good commercial. Some questioned their tactics - boiling it down to pimping the U.S. troops for brand nirvana. But AdFreak reports that Anheuser-Busch was not merely giving lip-service air time to the troops:

However, according to CPT Chris Conley of Fort Hood, Texas, Bud actually used the game as a way to make a donation in the fashion to which the company is no doubt accustomed. It gave a beer donation to the U.S. military, enough brew, “that each soldier was allowed to have 2 beers during a 48-hour winzdow [sic] surrounding the game.”

I thought that was a nice touch. And it shows that it's not just about the advertising any more - it's integrated communications.

MSN has a video library of all of the Super Bowl spots here.


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