Sunday, February 20, 2005


Textura Design, a Seattle Web-design firm and holding company, is using blogs almost exclusively to pitch its Clip-N-Seal system. Staffers blog on company and product news at They also link to other blogs and encourage links to theirs.

To keep customers engaged, the company runs online contests and promotions. The result: More than 1.25 million hits on the Clip-N-Seal site since the product debuted two years ago, with 35,000 pieces sold...via a strategy that costs almost nothing. (via Fast Company print version, March 2005, p. 30)

It's also a good example of a Web site built on blog software that doesn't scream BLOG! (In other words, a visitor that had no ideas what a blog was would not know it was built like a blog.)


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