Textura Design, a Seattle Web-design firm and holding company, is using blogs almost exclusively to pitch its Clip-N-Seal system. Staffers blog on company and product news at www.clip-n-seal.com. They also link to other blogs and encourage links to theirs.
To keep customers engaged, the company runs online contests and promotions. The result: More than 1.25 million hits on the Clip-N-Seal site since the product debuted two years ago, with 35,000 pieces sold...via a strategy that costs almost nothing. (via Fast Company print version, March 2005, p. 30)
It's also a good example of a Web site built on blog software that doesn't scream BLOG! (In other words, a visitor that had no ideas what a blog was would not know it was built like a blog.)