Wednesday, February 02, 2005

Groundhog Chase

Link - A set of seven quirky videos starring a groundhog and his shadow that have become quite the sensation. And although the seven episodes look as if they were posted on the Internet by individuals, they are actually ads sponsored by the Pennsylvania Office of Tourism. Welcome to the new world of "viral marketing."

And the Office claims that since the first movie was posted in mid-December, the site has attracted more than a million hits, with 32,000 people spending more than three minutes watching the films. Also, 2,087 people subscribed to their newsletter, and 1,600 people sent the site to a friend.

(I guess it is a numbers game after all - but I just don't see how it makes you want to go to Pennsylvania all of a sudden. Call me old school.)


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