Monday, February 07, 2005

Toon time

Jay Leno and David Letterman are taking a beating from a meatball, a milk shake, and an order of fries. Cartoon Network's Adult Swim, with programs such as Aqua Teen Hunger Force -- featuring the three superhero fast-foods -- is the top-rated show on late-night TV in the coveted 18-to-34-year-old male category. The show whips Leno and Letterman in the Nielsen ratings by 26%. Advertisers were skeptical at first, but brands like Toyota (TM ), Nokia (NOK ), and Pizza Hut (YUM ) have seen the light. Adult Swim accounts for 30% of the Time Warner network's total ad revenue. (via BusinessWeek)

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