Saturday, February 26, 2005

Women and the Art of Motorcycle Maintenance

Harley-Davidson has added a "Women and Motorcycling" section to their Web site for women like me dreaming of riding off into the sunset on a Harley. The section features female riders. Harley has even licensed its name to makers of women's shoes. (As a result of this niche marketing, the fairer sex now accounts for 10 percent of all Harley purchases, up by about 25% since 2002.)


Post a Comment

<< Home