What a Girl Wants
Link - In Tokyo, teen trends come and go faster than bullet trains. As soon as Sanrio's My Melody cell phone straps were all the rage, it-girls in Shibuya wouldn't be caught dead with them. For companies that cater to these kogals, spotting the next fad is like throwing udon against the folding screen to see what sticks. Luckily, the cool-hunters at GirlsLab (www.girlslab.com) discovered a way to divine what's cute and hip.